“Asian culture is everywhere these days. And it's not just entertainment - there's the food, the fashion and plenty more. This weekend it's all coming together under one roof, at the first ever Asian Lifestyle show at Olympia.”

Liz Wickham, ITV London Tonight

“The opening day saw one of the highest attendances for a launch show at Olympia… a tribute to the event’s … imaginative content and the organisers’ ability to tap into public interest and enthusiasm for Asian culture. It is a pleasure to welcome such a bold, creative and successful show to our venue.” 

Anthony Lyons, ECO Group CEO

"Staged at London's Olympia, Asian Lifestyle is now second only to the Ideal Home Exhibition in terms of visitor numbers and revenue." 

Sarah Ryle, The ObserverSunday July 18, 2004


​​​The Asian Lifestyle Show was successfully launched in 2004 and was held annually for four years at the Grand Hall, Olympia Exhibition Centre, London and for one year at the NEC Birmingham. This three-day exhibition was the first and original celebration of British Asian lifestyle and culture. This event attracted many national and international participants including leading brand sponsors, 40,000+ visitors and 300+ exhibitors annually showcasing a diverse range of products and services from - Food, Drink & Cookery, Mind & Body, Health & Fitness, Sport & Leisure, Hair & Beauty, Fashion, Weddings, Government & Healthcare Services, Travel, Home Fashion & Style, Home Entertainment, Technology, Business & Enterprise, Property, Investments, Education and Recruitment.

The Asian Lifestyle Show was a complete family event with spectacular features that included live & interactive demonstrations by top chefs at the Cookery Theatre, live performances by popular Music Artists at the Entertainment Stage, elaborate Fashion Shows at the Catwalk Stage and personal appearances from ‘A’ list Bollywood Actors & Indian TV Celebrities for interviews, autograph and photograph opportunities. Bollywood Actors that have featured in this event over the years includeShah Rukh Khan, Kajol, Saif Ali Khan, Kareena Kapoor, Ajay Devgan, Preity Zinta, Fardeen Khan, Jiah Khan, Vivek Oberoi, Arjun Rampal, Lara Dutta, John Abraham, Bipasha Basu and Sonali Bendre. Music Artists that have featured in this event over the years includeSonu Nigam, Kunal Ganjawala, Kailash Kher, Usha Uthup, Indian Idol 1 Winner Abhijeet Sawant, Indian Idol 2 Winner Sandip Acharya, Raghav, Rishi Rich, Jay Sean, Juggy D, Veronica, Sukhbir, H Dhami, Stereo Nation, Rouge and Jinx.

The Asian Lifestyle Show exceeded all expectations and was praised as one of the most successful shows ever staged at Olympia’s Grand Hall. This event was widely recognised as the UK’s leading Asian lifestyle & cultural exhibition and was a finalist for the Best Launch Show award at the AEO (Association of Event Organisers) Excellence Awards. The Asian Lifestyle Show was the most successful show of its kind, with a post event telecast to a worldwide audience and with extensive media coverage from the likes of Sky News, The Observer newspaper, ITV London Tonight, Exhibitions.com, and British Satellite News. The Asian Lifestyle Show took place annually for four years between 2004 and 2007 and is still considered unrivalled in visitor and exhibitor attendance numbers for this type of event. The success of this show was spearheaded by the Organising Team led by Vijay Saggar & Pooja Saggar and their focused & passionate determination to deliver a high quality event that offered value for money to all it’s stakeholders - especially the sponsors, exhibitors and visitors. After the Asian Lifestyle Show completed its final year Pooja then went on to set up Shreem Events.


Our Sponsors & Associates...

"Over 40,000 people attended Asian Lifestyle 2004 show making it one of the best opening shows this year at Olympia. This was an excellent result since it was the first time an Asian event had ever taken place at Olympia."                                                                Exhibitions.com


“Leading small to medium Asian businesses…throughout the UK have come under one exhibition roof (for the Asian Lifestyle Show), highlighting the increasing value of the Asian "brown pound" in Britain.”

​ British Satellite News